Do you need CRM (Customer Relationship Management)?
Answer "Yes" to all of the following questions and it appears you are covered. Answer "No" to any of them – you may want to take a look at CRM and CRM solutions.
- Do you know how many prospecting telephone calls your Sales people make each day?
- Does everyone who communicates with a customer know what their co-workers said to them or did for them?
- Is all customer information kept in one area or a program for easy customer service reference?
- Do you have only one database of information?
- Are you able to manage the top 20% of accounts that give you 80% of your revenue?
- Do you know how many customer service issues each customer has had and why?
- Do you know which customers consume most of your Sales people’s time?
- Do you know the revenue per Sales person?
- Do you know your win, loss and no-decision rates?
- Do you know how many sales calls are completed per Sales person?
- Do you know how many calls are required to close an opportunity?
- Do you know the numbers for existing customer contacts and repeat business orders?
- Do you know the average order size and order frequency?
- Do you have the win-rate comparisons for different prospect types?
- Do you have the profitability comparisons for orders from different customer types and/or channels?
Read more about what good CRM software offers here.
Read about SuperOffice CRM here.